One way to maximize the benefits of photos on your listing is to consistently add new photos. Dragging and dropping photos into the specified area when prompted.Selecting the “photos” tab on your dashboard.Logging in to your Google Business Profile account.Just as they boost search engine optimization in your online content, photos are a must-have in your Maps listing. They can also catch the eyes of consumers conducting local searches. Photos demonstrate that you are an active and compelling brand. While it may seem trivial, adding professional photos can have a major impact on your Maps listing. Important details to populate include your: Log in to your Google Business Profile account.Adding important information to your listingĪdding important business information to your listing will help boost your credibility and ranking. Once you’ve claimed your Maps listing, you can lay the foundation for a strong ranking by optimizing your Google Business Profile account. Select “claim this business” or “own this business?”.Set up your free Google Business Profile account.Claiming your listing unlocks the ability to include important details about your business - and boost your ranking on Maps. The next step toward rising in the ranks of local searches is claiming your listing. Anyone can add a business to Google Maps, so it’s important not to skip the step of checking for an existing listing. ![]() Provide your name, location, and category when prompted.If your name is missing, select “add a missing place.”.If it is listed in the drop-down menu, you already have a listing - you just need to claim it!.Visit Google Maps and search for your business name.To launch your online marketing strategy, make sure you have a Google Maps listing in place. To truly enjoy the benefits of Google Maps, you’ll need to spend time optimizing your listing. Now that you understand the benefits of optimizing your Google Maps listing, how do you get started?įirst, recognize that simply listing your business on Google Maps does not guarantee a high ranking for searches in your area. 10 steps to optimizing your Google Maps listing These local coffee shops are enjoying the benefits of ranking at the top of relevant Google Maps searches. Providing customers with more ways to engage with your brand.With so many ways to get discovered, optimizing your Google Maps has significant benefits, including: As a business owner, you can maximize the benefits of Google Maps by ranking high in relevant searches.īeyond this, consumers often arrive at Google Maps business listings via direct brand searches, keyword searches, and local discovery searches. Every day, millions of people in search of products and services use Google Maps to locate businesses that can meet their needs. Google Maps is the most popular mapping app in the United States, with well over 150 million active users. Get found with Google Maps business listings.10 steps to optimizing your Google Maps listing.This article will cover the fundamentals of optimizing your Maps listing, including: ![]() If you’re unfamiliar with Google Maps, you won’t be for long. In online marketing, visibility is power, and learning how to optimize your Google Maps listing can help you harness that power for your brand. When it comes to getting discovered by nearby customers and standing out in your industry, a well-developed Google Maps listing can put you at the top of relevant rankings. Jennifer Lyons Last Modified: Janu10 min read
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